Dr.Rakesh Naru
Automobile Professional, Research and a Author
Pearlescent Promises: Trust, Commitment, and Luxury Revelations
Books by Dr.Rakesh Naru
The research explores how the after-sales service process and quality impact customer retention in the luxury car industry, emphasizing the roles of trust and commitment. It investigates the relationship between customer care processes, customer relationship management (CRM), and customer retention, particularly in authorized car workshop.
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