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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Arun Jacob
Arun Jacob is a product design strategist with nearly two decades of experience building and leading design teams at global tech companies. He writes with clarity, wit, and candor—fusing deep product knowledge with a people-first philosophy. Arun has worked across startups and enterprises, helping teams navigate the messy intersection of strategy, design, and execution. His approach blends systems thinking with storytelling, always anchored in how real people work, think, and collaborate. Misaligned is his first book—a sharp, practical take on why great products break from the inside, and Read More...
MisAligned
Books by Arun Jacob
Ever wonder how brilliant people still manage to build broken products?
This book pulls back the curtain on the messy reality of product building. I wrote Misaligned because I was tired of watching smart people build dumb processes. Teams full of talent and potential still tripped over each other - not from incompetence, but from the invisible cracks between roles, goals, and egos.
This is my way of holding up a mirror to that madness. It
MisAligned
Books by Arun Jacob
Ever wonder how brilliant people still manage to build broken products?
This book pulls back the curtain on the messy reality of product building. I wrote Misaligned because I was tired of watching smart people build dumb processes. Teams full of talent and potential still tripped over each other - not from incompetence, but from the invisible cracks between roles, goals, and egos.
This is my way of holding up a mirror to that madness. It
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