Jagdish Chawla's Author Page - Notion Press | India's largest book publisher

Jagdish Chawla

Jagdish Chawla, better known as JC, is the mind behind Design Wolf Studio, where style meets sustainability and smart technology. His fashion journey began on the shop floors of Raymond, right when the iconic “Complete Man” campaign was reshaping how India thought about menswear. It wasn’t just a job—it was a front-row seat to how powerful storytelling and consumer insight could shape retail. That early exposure to brand psychology and human behaviour became the foundation for everything he built afterward. Over three decades, JC went on to shape leading fashion brands across India, SoRead More...

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Before the Tide Turns

Books by Jagdish Chawla

When the tides change, will your brand stay afloat—or lead the fleet?

In a world where fashion cycles faster than trends can settle, creative founders face a new challenge: not just keeping up—but staying anchored.

Before the Tide Turns is your guidebook for designing relevance in a distracted world. Through the journey of Alina—a fictional fashionpreneur who mirrors every designer's hope and doubt—you’ll learn to listen deeper, sketch

Before the Tide Turns

Books by Jagdish Chawla

When the tides change, will your brand stay afloat—or lead the fleet?

In a world where fashion cycles faster than trends can settle, creative founders face a new challenge: not just keeping up—but staying anchored.

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Jagdish Chawla, better known as JC, is the mind behind Design Wolf Studio, where style meets sustainability and smart technology. His fashion journey began on the shop floors of Raymond, right when the iconic “Complete Man” campaign was reshaping how India thought about menswear.
It wasn’t just a job—it was a front-row seat to how powerful storytelling and consumer insight could shape retail. That early exposure to brand psychology and human behaviour became the foundation for everything he built afterward.
Over three decades, JC went on to shape leading fashion brands across India, Southeast Asia, and Sri Lanka—pioneering private labels at Shoppers Stop, launching Ducati fashion at Flipkart, and driving innovation at Reliance Trends, Aviraté, and Matahari.
Today, he mentors emerging fashionpreneurs through his 12-week brand incubation programme at Design Wolf. In this debut book, he blends practical strategy with poetic storytelling—offering a reflective roadmap for building lasting brands in an ever-shifting market.

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Jagdish Chawla

Before the Tide Turns

Books by Jagdish Chawla

Before the Tide Turns

Books by Jagdish Chawla

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