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Sanjay Shukla (S.J.)
Writer, Poet, Storyteller
Writer, Poet, Storyteller

Sanjay Shukla is a former journalist turned content creator with over two decades of writing experience — across newsrooms, boardrooms, hospital corridors, and now, this hilariously honest book. Currently leading Content Development at Apollo Hospitals Group, he brings clarity, wit, and purpose to everything he writes. From persuasive ad copy and healthcare reports to blogs on food, spirituality, and politics, Sanjay’s writing spans genres with ease. A storyteller by instinct, he shapes ideas into narratives that connect, inform, and occasionally, entertain. He uses AI tools not to replaceRead More...


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The Liar's Guide: How to Lie Effectively and Get Away With It
Books by Sanjay Shukla (S.J.)

Let’s be honest — we all lie. From “I’m five minutes away” to “No, I didn’t see your WhatsApp,” lying is an unspoken national skill.

The Liar’s Guide is a witty, relatable romp through the Indian art of harmless fibbing. It doesn’t teach you to deceive — it teaches you to survive. With humour, satire, and cultural nods only a desi reader will truly appreciate, this book decodes the mechanics, motivations, and misadventures of every

Read More... Buy Now

The Liar's Guide: How to Lie Effectively and Get Away With It
Books by Sanjay Shukla (S.J.)

Let’s be honest — we all lie. From “I’m five minutes away” to “No, I didn’t see your WhatsApp,” lying is an unspoken national skill.

The Liar’s Guide is a witty, relatable romp through the Indian art of harmless fibbing. It doesn’t teach you to deceive — it teaches you to survive. With humour, satire, and cultural nods only a desi reader will truly appreciate, this book decodes the mechanics, motivations, and misadventures of every

Read More... Buy Now

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