Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif's Author Page - Notion Press

Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif

Soumaya Askri Soumaya Askri is an academic leader with 25 years of experience across Tunisia and the UAE. She holds a Ph.D. from Panthéon-Sorbonne University Paris 1 and certifications including SFHEA, CMBE, Chartered Manager, Advanced Digital Marketing Expert, Carbon Literate, and Certified Personal and Professional Coach. She has led major academic programs at institutions in both countries and has published in top-tier journals. Dr. Askri mentors early-career academics and actively supports international research and publication efforts, demonstrating her commitment to academic excellence Read More...

Soumaya Askri

Soumaya Askri is an academic leader with 25 years of experience across Tunisia and the UAE. She holds a Ph.D. from Panthéon-Sorbonne University Paris 1 and certifications including SFHEA, CMBE, Chartered Manager, Advanced Digital Marketing Expert, Carbon Literate, and Certified Personal and Professional Coach. She has led major academic programs at institutions in both countries and has published in top-tier journals. Dr. Askri mentors early-career academics and actively supports international research and publication efforts, demonstrating her commitment to academic excellence and professional development.

Qian Long Kweh

Qian Long Kweh is a Professor at the School of Management, Canadian University Dubai, United Arab Emirates. With more than a decade of experience in higher education, he specializes in tertiary-level teaching and empirical research. Dr. Kweh has published extensively in internationally recognized ISI-indexed journals such as the European Journal of Operational Research, OMEGA – The International Journal of Management Science, Journal of Knowledge Management, Journal of Intellectual Capital, and the Journal of the Operational Research Society. His scholarly work spans multiple disciplines including management science, intellectual capital, and performance analysis, reflecting his strong commitment to interdisciplinary research and academic contribution.

Zakariya Chabani

Zakariya Chabani holds dual doctorates in Management from HEC Alger (Algeria) and Economics from Istanbul University (Turkey). He also earned his Master’s and Bachelor's degrees in Management from HEC Alger. Before joining Canadian University Dubai, Dr. Chabani served as an Assistant Professor at the Ecole Nationale Supérieure de Management and Blida University in Algeria. His academic background combines diverse regional insights with interdisciplinary expertise, and his teaching and research continue to bridge theory with real-world economic and managerial challenges.

Jawad Asif

Jawad Asif is a Lecturer in Finance at the Department of Commerce, University of Gujrat. He earned his Ph.D. from Universiti Malaysia Pahang (UMP), Malaysia, and holds an MS degree from Muhammad Ali Jinnah University (MAJU), Islamabad, as well as an MBA (with distinction) from the International Islamic University Islamabad (IIUI). Dr. Asif has over a decade of experience teaching finance at undergraduate and graduate levels. He has published in leading ISI-indexed journals such as Journal of Intellectual Capital, Management Decision, Business Strategy and the Environment, Financial Innovation, and Kybernetes. He also serves as a reviewer for numerous international journals, including Business Ethics, the Environment & Responsibility and Applied Economics. His research focuses on intellectual capital, corporate governance, ESG performance, and managerial efficiency.

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Published Books 4

Behind the Buy

Books by Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif

Unlocking Brands, Shaping Behaviors: A Casebook on Contemporary Consumer Realities.

From cult-favorite skincare lines and legacy footwear brands to green architecture and digital learning platforms, this book delves into twenty vivid case studies that reflect the evolving relationship between brands, values, and modern consumers. Drawing on real-world business scenarios across the MENA region and beyond, each chapter combines
strategic insights with

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Am I an Alien?

Books by Soumaya Askri

Am I an Alien? is a poetic and deeply personal journey into the experience of living between worlds—where your mind questions deeply, your heart feels wildly, and your soul resists fitting in. Through a mosaic of memories, reflections, and moments of raw clarity, this book explores what it means to feel misplaced in the familiar, to carry contradictions, and to quietly hold space for your true self.

More than a memoir, it’s an invitation to those wh

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Behind the Buy

Books by Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif

Unlocking Brands, Shaping Behaviors: A Casebook on Contemporary Consumer Realities.

Read More... Buy Now

Am I an Alien?

Books by Soumaya Askri

More than a memoir, it’s an invitation to those wh

Read More... Buy Now

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Soumaya Askri
Soumaya Askri is an academic leader with 25 years of experience across Tunisia and the UAE. She holds a Ph.D. from Panthéon-Sorbonne University Paris 1 and certifications including SFHEA, CMBE, Chartered Manager, Advanced Digital Marketing Expert, Carbon Literate, and Certified Personal and Professional Coach. She has led major academic programs at institutions in both countries and has published in top-tier journals. Dr. Askri mentors early-career academics and actively supports international research and publication efforts, demonstrating her commitment to academic excellence and professional development.
Qian Long Kweh
Qian Long Kweh is a Professor at the School of Management, Canadian University Dubai, United Arab Emirates. With more than a decade of experience in higher education, he specializes in tertiary-level teaching and empirical research. Dr. Kweh has published extensively in internationally recognized ISI-indexed journals such as the European Journal of Operational Research, OMEGA – The International Journal of Management Science, Journal of Knowledge Management, Journal of Intellectual Capital, and the Journal of the Operational Research Society. His scholarly work spans multiple disciplines including management science, intellectual capital, and performance analysis, reflecting his strong commitment to interdisciplinary research and academic contribution.
Zakariya Chabani
Zakariya Chabani holds dual doctorates in Management from HEC Alger (Algeria) and Economics from Istanbul University (Turkey). He also earned his Master’s and Bachelor's degrees in Management from HEC Alger. Before joining Canadian University Dubai, Dr. Chabani served as an Assistant Professor at the Ecole Nationale Supérieure de Management and Blida University in Algeria. His academic background combines diverse regional insights with interdisciplinary expertise, and his teaching and research continue to bridge theory with real-world economic and managerial challenges.
Jawad Asif
Jawad Asif is a Lecturer in Finance at the Department of Commerce, University of Gujrat. He earned his Ph.D. from Universiti Malaysia Pahang (UMP), Malaysia, and holds an MS degree from Muhammad Ali Jinnah University (MAJU), Islamabad, as well as an MBA (with distinction) from the International Islamic University Islamabad (IIUI). Dr. Asif has over a decade of experience teaching finance at undergraduate and graduate levels. He has published in leading ISI-indexed journals such as Journal of Intellectual Capital, Management Decision, Business Strategy and the Environment, Financial Innovation, and Kybernetes. He also serves as a reviewer for numerous international journals, including Business Ethics, the Environment & Responsibility and Applied Economics. His research focuses on intellectual capital, corporate governance, ESG performance, and managerial efficiency.

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Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif

Behind the Buy

Books by Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif

Am I an Alien?

Books by Soumaya Askri

Behind the Buy

Books by Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif

Am I an Alien?

Books by Soumaya Askri

Edit Your Profile

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