Old Fox Vijey

Old Fox Vijey is India’s first Competition Outsmarting Strategist and the creator of The Old Fox Vijey Method — a strategic method that helps CEOs and entrepreneurs detect threats early, prevent business failure, and stay ahead of competitors. While most experts talk about growth, Old Fox Vijey teaches something more important: Survival comes first. Success comes next. He does not believe in motivation. He believes in strategic reality. After surviving both market solitary confinement and family solitary confinement, he made one decision: **Failure must never destroy an entrepreneur. It Read More...


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The 48 Laws of Business Failure Book 2

Books by Old Fox Vijey

Business is not peace.
Business is war.

The Corona pandemic destroyed countless entrepreneurs.
The virus is dead, but the impact it made on the lives of entrepreneurs is not.

This playbook makes the wounded lions more lethal because it is written by a wounded lion.
This playbook is the antidote.

It is designed for entrepreneurs who don’t want to fall — and for fallen entrepreneurs… wounded lions… battle-burnt

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The 48 Laws of Business Failure Book 1

Books by Old Fox Vijey

THE PLAYBOOK THAT PREVENTS BUSINESS FAILURE

In the 2021 Tamil Nadu elections, the DMK Party stood at a breaking point. Legacy and loyalty were no longer enough. Even a 70-year-old political powerhouse needed one thing above all: a strategist with a system.

Prashant Kishor delivered exactly that—not motivation or emotion, but a playbook that prevented failure.

Businesses collapse for the same reason political parties lose elections

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