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CA Surinder Sareen is a seasoned Chartered Accountant (India) with over 40 years of experience in financial and business consulting. A graduate of Shri Ram College of Commerce, University of Delhi, and an alumnus of Cambridge School, he began his career in India and relocated to the UAE in 1999. He is the Founder and CEO of a respected financial and management consulting firm in Dubai, advising clients on financial restructuring, operational efficiency, risk management, and strategic growth. His professional experience spans both private and government sectors, supporting businesses ranging frRead More...
CA Surinder Sareen is a seasoned Chartered Accountant (India) with over 40 years of experience in financial and business consulting. A graduate of Shri Ram College of Commerce, University of Delhi, and an alumnus of Cambridge School, he began his career in India and relocated to the UAE in 1999.
He is the Founder and CEO of a respected financial and management consulting firm in Dubai, advising clients on financial restructuring, operational efficiency, risk management, and strategic growth. His professional experience spans both private and government sectors, supporting businesses ranging from small enterprises to large corporations.
Mr. Sareen has served as an award assessor and mentor for the Government of Dubai, contributing to initiatives that promote excellence in both public and private organizations. He is also a certified ISO Lead Auditor for ISO 9001, 14001, 45001, and 22000, underscoring his commitment to quality, safety, and sustainable business practices.
In this book - Building Sustainable Business, he distills decades of hands-on experience into actionable insights, offering entrepreneurs and professionals a clear roadmap to create purposedriven, future-ready enterprises. His methodology emphasizes financial discipline, process excellence, and ethical leadership.
“I believe every business, big or small, can be a force for good—when guided by purpose, driven by values, and built on sustainable practices.”
— CA Surinder Sareen
In today’s fast-changing world, businesses must do more than survive—they must sustain, grow, and inspire.
“Building Sustainable Business” is a practical guide for entrepreneurs, business owners, and professionals who want to create organizations that are not only profitable, but also purposeful and resilient.
With over four decades of consulting and leadership experience across India and the UAE, CA Surinder Sareen brings together a rich
In today’s fast-changing world, businesses must do more than survive—they must sustain, grow, and inspire.
“Building Sustainable Business” is a practical guide for entrepreneurs, business owners, and professionals who want to create organizations that are not only profitable, but also purposeful and resilient.
With over four decades of consulting and leadership experience across India and the UAE, CA Surinder Sareen brings together a rich blend of financial insight, management tools, and ethical governance models. This book reveals how to:
-How to manage and monitor business’s finances
- Implement systems that reduce waste and increase efficiency
- Build a customer-centric culture for long-term loyalty and recommendations
- Apply proven frameworks for continuous improvement
- Align business goals with sustainability and compliance
- Lead with purpose, strategy, and values
- successful case studies who applied excellent business and management tools
-Why spirituality is a must for businessmen and professionals
Filled with real-world case studies, easy-to-use tools, and timeless wisdom, this book is your roadmap to build a thriving business that lasts.
Whether you run a startup, SME, or large corporation—this book will change the way you think about growth.
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