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Subrat SaurabhAuthor of Kuch Woh Pal
What if your scroll habits were designing the next big tech product, and you didn’t even know?
Written by a 17-year-old who’s grown up swiping, skipping, and searching like the rest of us, this book pulls back the screen and asks: who’s really in charge here? It’s not a boring warning or a startup pitch. It’s a straight-up conversation with the generation that feeds the algorithm every single day, sometimes for fun, sometimes by accident.
From online shopping that knows your taste better than your best friend, to recommendation systems that track every “maybe later”, the digital world isn’t waiting for anyone to turn 18. It’s already taking notes. This book walks through how it all runs, AI, e-commerce tricks, and customer data trails, without sounding like homework. Every idea is told through stories, memes, habits, and moments anyone who's ever opened a browser will recognise.
You won’t need a degree to get it. You’ll only need curiosity, a phone, and the kind of questions that come up when something feels too convenient to be random.
Whether you're posting a meme, reviewing an app, or ignoring a biased trend, you're making moves. This book shows how those choices ripple through the tech we use, the culture we shape, and the future that's already loading.
The system’s listening. What are you telling it?
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Shashwath Jaiin
Shashwath Jaiin is someone who likes asking questions that most people scroll past. Whether it’s figuring out how platforms know exactly what you want before you do, or why people make the choices they make online, he’s always been drawn to the “how” behind everyday things.
He’s explored economic theories at Brown University, tackled 'Special Relativity' and ‘Inductive and Deductive reasoning’ topics at Johns Hopkins, and spent a good part of his summers learning the kind of stuff schools don’t always teach. But beyond textbooks and equations, he’s most curious about how people, tech, and decisions connect. He does volunteer work with special needs children.
This book came out of a question that wouldn't go away: how is online shopping changing people, and who gets to shape that future? What started as a research paper turned into a deeper investigation through conversations, surveys, and plenty of screen time.
For him, writing is another way to build things. He’s interested in economics, tech, financial markets, and probably already planning his next project while finishing this one.
