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What makes a brand truly timeless? How do creativity and business sense come together to craft lasting success stories?
In Imagination and Beyond: Crafting Timeless Success, Ridhima Kapur explores these questions through a unique lens—by examining the enchanting world of Disney. Blending her passions for animation, storytelling, and entrepreneurship, this insightful case study dives into how imagination has been transformed into a global empire.
From iconic characters to unforgettable theme parks, this book offers a compelling look into the strategies, values, and creative thinking that shaped one of the most beloved brands in history. Perfect for young innovators, business enthusiasts, and Disney fans alike, this is not just a case study—it’s a journey through creativity, vision, and the magic of making dreams come true.
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Ridhima Kapur
Ridhima Kapur is a 12th-grade student with an insatiable curiosity for the intersection of creativity and commerce. With a keen interest in animation and all things Disney, Ridhima has long admired the way storytelling can influence culture and drive global success. This case study is the culmination of her academic pursuits and personal passions, reflecting a deep dive into the mechanisms behind iconic branding and business growth.
Her fascination with Disney began in childhood and grew into a focused study of how imagination, when paired with strong business strategy, can lead to extraordinary outcomes. As someone who blends analytical thinking with creative vision, Ridhima enjoys exploring the ways design, marketing, and leadership intertwine.
Outside the classroom, she engages in creative writing, student leadership, and entrepreneurial projects that allow her to apply her knowledge in real-world contexts. Her work is marked by a balance of artistic sensitivity and strategic insight—skills she hopes to further develop in higher education and beyond.
With Imagination and Beyond, Ridhima brings a fresh, youthful perspective to brand analysis and storytelling, offering readers both inspiration and insight. This book is just the beginning of her journey as a future changemaker in the creative industries.
