"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
"Life Without IF" explores how the common use of "what if thoughts can hold us back and create anxiety. The book argues that while "if's" often symbolize fear and indecision, they can also be reframed as opportunities for growth. By shifting perspective, "IF" can stand for Identifying Potential and Focused Action, transforming fear into motivation. The book emphasizes the importance of mastering the balance between minimizing. negative "if's" and amplifying positive ones to lead a purposeful, confident life.
Just imagine a perfect life without the restrictions of any "IF's". The life you dream of and crave. This is what you can achieve by following the wisdom in this book. With practical strategies, inspiring stories, and actionable tips, this book empowers you to design a life of fulfilment and success.
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Sudipto Chowdhury, Joyking Birje
Joyking Birje was born in Mumbai and, after completing his education, gained valuable experience working with some of the leading multinational corporations. However, his passion for education ultimately led him to start his own venture in the education sector.
He always had a deep love for reading and writing. After years of writing passively, Joyking took the bold step of pursuing writing as a full-time career. With over a decade of experience in the literary world, he has written and edited over 100 projects, including books, web series, etc. across a variety of genres including fiction, non-fiction, biographies, and self-help. Many of these works have achieved bestseller status, and Joyking has had the privilege of collaborating with talented minds, helping bring their visions to life with impactful storytelling.
Sudipto Chowdhury is a dynamic leader and strategist with over three decades of global experience across Industries. As the former Managing Director of Airtel in Africa, he navigated complex markets with vision and impact. His career spans leadership roles at Hindustan Unilever, PepsiCo, and Airtel, specializing in strategy, business growth, and market. transformation
A recipient of prestigious honours like PepsiCo's "President's Ring of Honour and the "Lifetime Achievement Award" from the North East Consumer Forum, Sudipto's contributions axtend beyond business-his CSR efforts earned him the "Rajasthan Gaurav Award. Invited by the UN Secretary-General to speak at the Post-Ebola Recovery & Development Meeting, he continues to Influence global conversations.
An alumnus of Kolkata University.. INSEAD, and CCL Singapore, Sudipto now mentors start-ups, offering strategic insights to help them thrive in an ever-evolving world.
