"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The Admissions & Outreach Playbook for Indian Universities is a definitive guide for education professionals seeking to transform their admissions and outreach strategies. Authored by Dr. Ashish Gupta, a seasoned expert with over 14 years of experience in higher education, this book offers actionable insights, practical tools, and proven frameworks tailored to the unique challenges and opportunities of Indian universities.
This comprehensive playbook delves into every aspect of the admissions process—from building a winning team and crafting compelling value propositions to leveraging digital marketing, managing admissions funnels, and fostering relationships with key stakeholders. It also highlights the transformative role of technology, including data analytics, AI, and virtual engagement tools, in driving efficient and impactful admissions.
Key topics include:
- Designing and executing successful admissions campaigns.
- Building trust and engagement with students, parents, and school counselors.
- Strategies for addressing low-enrollment programs and competitive markets.
Whether you are an admissions professional, university leader, or marketing strategist, this book equips you with the knowledge and strategies needed to attract the right students, build lasting relationships, and ensure institutional growth.
The Admissions & Outreach Playbook for Indian Universities is a must-read for anyone passionate about shaping the future of higher education in India.
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Ashish Gupta
Dr. Ashish Gupta is a seasoned professional with over 14 years of experience in higher education, specializing in admissions, outreach, and university growth strategies. Having worked with some of India's leading universities, Ashish has a deep understanding of the challenges and opportunities that define the education sector in India. His expertise lies in creating innovative, student-centric approaches that drive enrollment, enhance institutional reputation, and foster long-term success.
Beyond his extensive professional experience, Ashish is a thought leader and passionate advocate for accessible and quality education. He has spoken at numerous conferences, conducted workshops for admissions professionals, and collaborated with universities to implement impactful admissions strategies. His work reflects a strong commitment to aligning education with India’s broader developmental goals.
In addition to his professional achievements, Ashish is a prolific writer with a keen interest in leadership, management, and personal development. His books and articles draw on Indian wisdom and contemporary insights, making them both practical and inspiring.
Through The Admissions & Outreach Playbook for Indian Universities, Dr. Ashish Gupta combines his professional expertise, extensive research, and real-world examples to provide actionable strategies for improving the admissions landscape. His vision is to empower universities to not only achieve their enrollment goals but also contribute to shaping India’s higher education future.
When not working on transformative education initiatives, Ashish enjoys exploring topics related to Indian history, culture, and ancient wisdom, which often influence his unique perspective on modern challenges.
