What if your brand could grow without constantly chasing trends, algorithms, or rising ad budgets?
In The Brand That Sells Itself, Pragya Saxena Mohan - Founder of True North Sage Consultants (TNSC) shares a clarity-first approach to branding, marketing strategy, and go-to-market execution. Drawing from decades of hands-on experience working with founders, startups, and growing businesses across industries, she explains why brands that scale sustainably do so through trust, positioning, and consistency not short-term tactics.
This book moves beyond surface-level marketing advice. Through real founder stories, practical brand frameworks, and strategic thinking, Pragya breaks down how strong brands are built when meaning comes before promotion. She explores why growth stalls when messaging lacks clarity, why GTM strategies fail without alignment, and how businesses lose momentum when execution runs ahead of purpose.
Inside, you’ll learn how to build a clear brand identity, create positioning customers instantly understand, design GTM strategies based on real-time market insight, and scale without burning cash or compromising values.
Build clarity. Earn trust. Let your brand sell itself.
Write your review for this book (optional)
Review Deleted
Your review has been deleted and won’t appear on the book anymore.
Pragya Saxena Mohan
Pragya Saxena Mohan is the Founder of True North Sage Consultants (TNSC), a strategy-led brand, GTM, and growth consultancy helping founders build brands that scale with clarity, trust, and intention.
With two decades of experience across brand strategy, positioning, marketing, and business growth, Pragya is known for addressing the real reasons businesses struggle , unclear messaging, weak GTM direction, fragmented marketing, and lack of scalable systems.
Through TNSC, her work extends into AI-enabled workflows, performance marketing, social media and LinkedIn authority building, digital transformation, and cybersecurity readiness, always as enablers of clarity, not substitutes for it.
As a fractional CMO and brand advisor, she partners closely with founders to simplify complexity, align strategy with execution, and build brands that grow sustainably without chasing trends, algorithms, or short-term hacks.
Her philosophy remains constant across everything she builds and teaches:
Clarity compounds. Confusion costs.
