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The Empathy Advantage - Winning Trust In A Customer First World

Author Name: Karun Grover | Format: Hardcover | Genre : Business, Investing & Management | Other Details

In today’s competitive world, where products, prices, and technologies can be easily copied, the only true differentiator left for customer is empathy, the ability to understand and genuinely connect with them.
Drawing on more than two decades of real-world experience in customer service department, Karun Grover takes readers inside the heart of customer service, where emotions matter as much as efficiency.
Through real life stories, practical tools, and timeless lessons, he shows how empathy can turn complaints into loyalty, and transactions into long-term trust.
Blending the science of Neuro-Linguistic Programming (NLP) and Emotional Intelligence (EI) with hands-on wisdom from the field, the book explores:
How to listen beyond words and understand what customers truly feel.
How language can calm, comfort, and create trust.
How to manage difficult customers with composure and care.
How leaders can build empathy-driven teams and cultures.
How to practice self-empathy to stay energised and balanced.
How to apply emotional intelligence at home, so you return to work fresh and positive.
Why empathy will be the ultimate advantage in the age of AI and automation.

Each chapter contains some real life examples of customer interactions . The chapter ends with self-reflection exercises and practical techniques that readers can apply immediately, whether they are service advisors, managers, or leaders shaping the future of customer experience.

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Karun Grover

Karun Grover is a seasoned customer service professional with over 21 years of experience in the customer service. Currently serving in customer care department of an automobile company, he has dedicated his career to building trust, loyalty, and meaningful relationships with customers.

Through his decades of experience, Karun discovered that the true key to outstanding service is not speed, technology, or process alone, it is empathy. His work is deeply influenced by the principles of Neuro-Linguistic Programming and Emotional Intelligence, which he applies to transform everyday customer interactions into lasting connections.

A passionate manager, Karun has guided teams to place empathy at the heart of their service culture. His vision is simple yet powerful: to inspire organisations and individuals to go beyond transactions and create experiences where customers feel genuinely heard, valued, and cared for.

When he is not working with customers and teams, Karun enjoys reflecting on human behavior, sharing insights on service excellence, and exploring ways to make workplaces more empathetic and people-centric.

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