What are Amazon main successful factors ? e.g. online convenient, easy home shopping buying model or effective wareshouse facility management, rapid goods and safe delivery, goods return policy, leader , CEO personal management ability etc.In my this book, I shall attempt to apply behavioral economic view point to explain how Amazon had implement behavioral economic strategy to help customers feel Amazon webstore can help them to bring time and money economic benefits.
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John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
