This comprehensive case study delves into Himalaya’s evolution from a herbal pharmaceutical pioneer to a holistic wellness leader, operating in over 100 countries. It examines the company’s innovative R&D, sustainable sourcing, and digital transformation strategies, alongside its challenges in adapting to Gen-Z markets. Through detailed analyses of its operations, globalization efforts, and CSR initiatives, the study highlights how Himalaya navigates competitive landscapes and regulatory hurdles while maintaining its commitment to natural wellness. Offering actionable insights for stakeholders, this case study is a valuable resource for understanding scalable innovation in the global wellness industry.
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Krish Sharma
Krish Sharma is a student from Shiv Nadar University Greater Noida, Uttar Pradesh. In this case study, Krish has explored the remarkable journey of Himalaya Wellness Company, a heritage Ayurvedic brand founded in 1930, as it blends traditional wisdom with modern science to achieve global prominence.
