Chief Story Officer is your blueprint for turning bland business messaging into unforgettable narratives that inspire action, build loyalty, and drive revenue. Drawing from award-winning filmmaker and creative director Rakesh Sidana’s decades of experience—spanning global campaigns, Vogue and Harper’s Bazaar features, and a record-breaking $140 million fundraising story—this book reveals how to craft brand stories with cinematic flair and strategic precision. Packed with actionable frameworks, real-world examples, and bold insights, it shows entrepreneurs, executives, and marketers how to capture attention, connect deeply with audiences, and turn ideas into movements. In today’s noisy marketplace, you either choose your story—or lose your brand.
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Rakesh Sidana
Rakesh Sidana is an award-winning filmmaker, photographer, and author whose work blends cinematic artistry with strategic storytelling. Over a career spanning more than 25 years, his evocative visuals and brand narratives have been featured in Vogue, Harper’s Bazaar, Feroce, Pump, and Elegant Magazine, and showcased at major international film festivals. His campaigns have helped global brands—including Harley-Davidson, Ford, Manish Malhotra, Canon, and Jack Daniels—create stories that inspire and connect, including one that raised over $140 million for education.
As the author of Chief Story Officer and Creative Director of Machines, Sidana brings a bold, no-nonsense approach to brand building in the age of AI, blending creativity, business insight, and cultural relevance. His work has earned multiple international awards for both photography and film, and he continues to push creative boundaries across luxury fashion, hospitality, and high-impact campaigns. An avid biker and a certified yoga teacher, Rakesh combines discipline, curiosity, and a love of adventure in both life and storytelling.
