Lok delves into the methods e-marketers can employ to succeed in e-commerce. He emphasizes the importance of understanding internal and external factors influencing e-commerce success and the need for attractive website design strategies to draw consumers . This aligns with Amazon's approach of continuously optimizing its platform for user experience and product accessibility.
Furthermore, my view discusses the critical factors that shift consumer behavior from traditional in-store shopping to online buying, including teaching online consumer adoption strategies and leveraging social networks and media for promotion [2]. Amazon has historically excelled in these areas, from simplifying the online purchase process to utilizing customer reviews and recommendations as social proof.
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John Lok
I had graduated business Administration Science Degree in Common Wealth Open University.In essence, my perspective aligns with the understanding that Amazon's success in influencing consumer demand for online shopping stems from its ability to create a highly accessible, convenient, and attractive online retail environment, underpinned by strategic technological adoption and a deep understanding of evolving consumer behaviors . This has allowed Amazon to not only meet existing demand but also to cultivate new patterns of consumption, making online shopping a dominant force in the global retail landscape.
