You’ve probably seen flashy ads offering free or low-cost webinars and courses that promise to unlock the secrets of global trade. You join expecting something special, but often get only the basics, easily found online, followed by sales pitches for more courses, mentorships, and tools, each costing more. Building a business isn’t about spending at every turn. It’s about choosing where to invest so each rupee multiplies for your benefit.
India and the World: The Exporter’s Playbook is a practical guide for first-time exporters. It walks you through everything from understanding exports, legal setup, and choosing products and markets to pricing, Incoterms, documentation, compliance, payments, incentives, outreach, and using AI. Clear and actionable, it puts you in control to launch, scale, and master your exporting journey.
Read this book before signing up for any course. Chances are, you might not need anyone else. Think of this book as your personal mentor in print.
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Anirudh Lalitaditya
The author is passionate about empowering Indians to build sustainable livelihoods. He works at the intersection of development, business, and governance, helping MSMEs, artisans, farmer organizations, and first-generation entrepreneurs access markets, plan strategically, and adopt modern tools. His experience spans policy development, program planning, implementation, and monitoring & evaluation across the private and public sectors, including advisory roles with governments. With postgraduate degrees in Business Management, Development, and Governance from premier Indian institutions, he writes to make complex systems simple, actionable, and affordable, inviting readers to learn, act, and shape India’s place in the global market.
