Research Methodology: Principles, Techniques, and Applications
In today’s rapidly evolving academic and professional landscape, research has become the foundation of knowledge creation, innovation, and informed decision-making. This book, Research Methodology: Principles, Techniques, and Applications, is designed as a comprehensive guide for students, scholars, and professionals who seek clarity on the fundamentals of research and its practical implications.
Blending theory with real-world applications, the book explores:
The principles of research—its philosophy, ethics, and scope.
Techniques for designing, conducting, and analyzing research across disciplines.
Practical applications that connect research outcomes to problem-solving in academia, business, technology, and society.
Written in a clear and structured manner, this volume demystifies complex concepts, offering step-by-step guidance for developing research proposals, selecting methodologies, collecting and analyzing data, and presenting findings with confidence.
Whether you are a student embarking on your first research project, a faculty member guiding research work, or a professional applying research in practice, this book serves as a reliable roadmap to conducting meaningful and impactful studies.
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Dr. Satendra S. Thakur is currently serving as Professor and Dean, Faculty of Management at RKDF University, Bhopal. He brings with him over 17 years of teaching and research experience in the field of Management. Dr. Thakur was awarded a Ph.D. in Management by Barkatullah University, Bhopal, in 2012.
An accomplished academician, Dr. Thakur has published more than 80 research papers in reputed national and international journals and has authored 07 books in the domain of management. He has successfully supervised around 19 Ph.D. scholars, with degrees awarded under his mentorship at both Barkatullah University and RKDF University. Dr. Thakur has expertise in Research Methodology, Human resource management, Marketing Management, Business Statistics he is also expert in Data analysis through SPSS. In addition to his academic roles, Dr. Thakur also holds the position of Coordinator, Internal Quality Assurance Cell (IQAC) at RKDF University, contributing significantly to the institution's quality assurance and academic excellence initiatives.
Dr. Anamika Rawat dedicated and accomplished academic professional with over 14 years of experience in teaching, research, and student development in the field of Management. Holds a Ph.D. in Management and MBA in International Business from DAVV University, Indore. Currently serving as Associate Professor at SAGE University, Bhopal.
An active researcher with multiple publications in Scopus-indexed and UGC Care journals, and frequent presenter at national and international conferences. Adept at curriculum development, soft skill training, and academic mentoring. Member of editorial boards and professional societies, with a strong commitment to continuous learning and academic excellence. Proven expertise in subjects such as Research Methodology, Managerial Economics, Marketing, International Business, and Sales & Distribution.
Ms. Namrata Thakur is currently serving as an Assistant Professor in the Faculty of Management at RKDF University, Bhopal. She completed her MBA with dual specialization in Human Resource Management and Finance in 2022. Ms. Namrata is presently pursuing her Ph.D. in Management from RKDF University, Bhopal.
She possesses expertise in a range of management subjects, including Human Resource Management, Organizational Behavior, Business Law, and Business Policy. Her academic interests reflect a strong foundation in both theoretical and practical aspects of management education.
