Stories Build Trust. And Trust Wins.
Great salespeople don’t just present facts—they make people feel. They move prospects from uncertainty to confidence, hesitation to action, and hearing a pitch to believing in a partnership. Slides and figures may explain—but they rarely inspire. What drives influence, trust, and results is far more powerful: stories.
Selling with Stories: Your Journey to Influence, Connection, and Trust shows you how. Drawing on nearly seven decades of combined sales and leadership experience, Anurag Kumar and Rob Stenberg reveal the timeless art of business storytelling. Learn to transform influence into connection, connection into trust, and trust into results.
Inside, you’ll discover how to:
Open doors with empathy and emotional intelligence
Turn complications into catalysts for change
Create turning points that inspire clarity and action
Deliver resolutions that build confidence
Listen so deeply clients feel heard, understood, and ready to trust
More than a sales guide, this book shows you how to create stories your customers will never forget—stories that open hearts, build trust, and drive action.
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Anurag Kumar, Rob Stenberg
Anurag Kumar has spent close to four decades in sales and leadership roles across the diverse Indian subcontinent, leading teams and managing customers in multiple verticals. His career has been shaped by countless leadership interactions, customer conversations, and front-line sales experiences that taught him one enduring truth: trust is built not on facts and figures, but on authentic human connection.
A graduate in Electronics Engineering from Malaviya National Institute of Technology, Jaipur, a passionate storyteller at heart, Anurag is also the author of Forever Bound: The Power of Friendship to Transform Your Life, a book that explores the deep bonds of human relationships.
Outside of work, Anurag is an avid reader, curious learner, and lifelong music fan. Whether through books, new ideas, or melodies, he is always exploring the stories that shape people’s lives.
Rob Stenberg has spent more than 35 years in sales and leadership, helping professionals around the world move beyond transactions to build influence through connection and trust. Known internationally for his dynamic storytelling and leadership training, Rob believes the most powerful sales tool isn’t a product or a pitch — it’s empathy in action.
He is a Maxwell Team Certified Speaker, Trainer, and Coach; a Cialdini Certified Coach and Ethical Influencer; and a Mindworx Certified Coach and Licensed Trainer. These credentials, combined with decades of hands-on experience, give him a rare perspective at the intersection of influence, neuroscience, and human connection.
Beyond his professional work, Rob is a family man, an avid reader, a golfer, and someone who enjoys the occasional hunting trip. His personal passions reflect his belief that balance, curiosity, and presence enrich both life and leadership.
