“Start-Up Case Studies” is your essential guide to navigating the entrepreneurial landscape. This book presents twelve insightful cases set in the Indian startup ecosystem and based on “Accelerated Startup Discovery Process (ASDP)”, developed by the Author.
The cases feature the journeys of two typical (but fictional) young entrepreneurs, Raj and Priya, as they tackle real-world challenges and uncover their own innovative solutions. What’s Inside:
• Twelve cases of typical entrepreneurial dilemmas.
• Real-life insights across various domains such as AgriTech, MedTech, Drone Tech, E-Commerce & others.
• Case follow-up questions to think over, discuss and internalize the learnings.
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Devdip Purkayastha
Devdip Purkayastha is full time faculty at IIT Bombay, Desai Sethi School of Entrepreneurship, where he has taught and mentored hundreds of students and aspiring entrepreneurs over a decade.
Previously, he served at leading global corporations such as P&G and DHL, in India and abroad, including as CEO. An alumnus of IIT-KGP and IIM Calcutta, he has been well recognised at various Industry forums.
