In today's increasingly digital world, web customization has emerged as a crucial component for providing better service to users. India's internet use is rising at an astounding rate, making it more important than ever to meet the needs of the country's enormous and varied online population. Personalizing a user's experience on the web based on their choices has emerged as a viable approach to this problem. With an eye on comprehending user behaviours, preferences, and content consumption patterns, this research digs into the relevance and influence of web personalization for internet users in India. Research evaluates the efficacy of different customization strategies, such as content-based, collaborative filtering, and hybrid approaches, in increasing user engagement and happiness across a variety of digital service channels. The research investigates the challenges of providing customized experiences that connect with people of varying language and cultural backgrounds in India.
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Om Prakash
Prof (Dr) Om Prakash has over 35 Years Industrial and Teaching Experience. He has worked with Top Brands Like Standard Chartered Bank, Mphasis, IBM, Symbiosis, IGNOU, UPTEC and others. He has several degrees liks B.Tech(CS) from IET, Lucknow, LLB LU(Gold Medalist), PMP certifies, MBA(IT), PhD(Management) & LLM(UKTU). He also holds many patents and copyrights in the field of Robotics & Blockchain. He has worked as Director for IT MNC and previously he worked for Universities like Symbiosis, SRMU and SMS in various roles like Professor, Director and Chairman. He also had specific roles in Board of Studies with Several Symbiosis Colleges in Pune. He has won several awards and accolades like President of India Gold Medal in academics and Best Manager award from Standard Chartered Bank. He is also associated with NASSCOM since 2007 as its member.
