In today’s hyperconnected world, commerce extends far beyond physical stores and local markets. Businesses and consumers are part of a rapidly evolving digital economy, where technology, data, and platforms redefine the way we buy, sell, and innovate.
E-Commerce Fundamentals is a clear, student-friendly guide to this transformation. It introduces the core business models (B2B, B2C, C2B, and more), explores the digital ecosystem, and explains how Industry 4.0 and emerging technologies are reshaping commerce. With a balance of theory and practice, the book uses real-world Indian and global case studies: Flipkart, Paytm, Zomato, Nykaa, Reliance Retail - to make concepts engaging and relevant.
Key Features:
Concise coverage of e-commerce foundations, technologies, and strategies
Case-driven insights from Indian and global businesses
Simple, engaging style for easy learning
Future-focused outlook on disruption, innovation, and digital transformation
Designed for undergraduate students, professionals, and curious learners, this book provides not just knowledge, but also the ability to analyze e-commerce’s growing impact on business and society.
E-Commerce Fundamentals is more than a textbook, it’s your roadmap to the digital future of business.
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Dr. Dinesh G. Harkut, Dr. Kashmira N. Kasat
Dr. Dinesh G. Harkut
Dr. Dinesh G. Harkut is Associate Professor and Head of the Department of Computer Science and Engineering at Prof. Ram Meghe College of Engineering & Management (PRMCEAM), Badnera, India. He holds dual doctorates in Computer Science & Engineering and Business Management, reflecting his strong interdisciplinary expertise. His research spans Artificial Intelligence, Big Data Analytics, Embedded Systems, and E-Commerce, and he has published 48 research papers and eight books with international publishers.
A passionate mentor, Dr. Harkut has supervised more than 18 master’s and 40 bachelor’s projects, and his innovative contributions are recognized with four registered patents. He is also actively engaged in professional societies as a Fellow of IETE, Life Member of ISTE and CSI, and Senior Member of UACEE (USA).
Dr. Kashmira N. Kasat
Dr. Kashmira N. Kasat is Head and Assistant Professor in the Department of Electronics and Telecommunication Engineering at PRMCEAM, Badnera. She earned her Ph.D. in Electronics Engineering from Sant Gadge Baba Amravati University in 2017, after completing her B.E. (Industrial Electronics) and M.E. (Electronics) from Aurangabad.
With 18 years of teaching and industry experience, Dr. Kasat specializes in Power Electronics, Soft Computing, and VLSI Design. She has authored four books, including Computer Programming (Pearson, 2011), published 17 research papers, and holds three patents. She has also guided 18 UG and 7 PG projects, contributing significantly to student learning and applied research.
She is a Life Member of ISTE and IETE, Senior Member of UACEE, and serves on the Editorial Board of the International Institute of Engineers, U.K.
