In a world drowning in price wars, desperate selling, and chaotic targets, Fortresses & Formations delivers a different approach to business strategy and forming new business alliances.
Through the journey of Arjun, a rising Sales Director mentored by the enigmatic strategist Krish, this book unveils a powerful system for navigating today’s most brutal business landscapes. Using a blend of competitive battlefield logic, human behaviour science, and real-world corporate warfare, Arjun learns to:
1) Break into high-stakes accounts with precision
2) Build trust that competitors cannot replicate
3) Defend key clients against aggressive attacks
4) Turn crises into growth platforms
This is not another motivational book, but a practical battle manual for leaders, sales professionals, founders, and anyone who must win through influence, strategy, and disciplined execution.
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Bijith Viswanathan
With 25 years of expertise in Sales and Digital Management, Bijith Viswanathan has mastered the art of corporate account building and customer relationship excellence. Trained and mentored by some of the most accomplished sales professionals in the industry, he now brings together decades of insight, discipline, and strategy into this forthcoming book which goes beyond techniques; it defines a philosophy where goodwill becomes the true empire. In Bijith’s vision, the mark of a great professional is presence itself—one that inspires trust, ensures loyalty, and guarantees repeat business.
Bijith Viswanathan also has trained and mentored Sales Leaders in today's IT Industry in the UAE. He is a profound admirer of ancient Indian History & Epics and he bridges timeless strategies with modern sales practices.
