Every business can generate profit. But very few build purpose, culture, systems, and legacy together. The Ultimate Business CEO is for leaders who want more than revenue — who want meaning in every decision, alignment in every team, and excellence in every execution. This book is not theory. It is 365 real-world leadership challenges — born from boardrooms, failures, turnarounds, and personal journeys of growth. Each lesson is short, sharp, and built to move you from awareness to action.
This is not a book you read once. It is a manual you return to daily — to reset your thinking, refine your leadership, and realign your business with purpose. It will challenge your comfort, question your habits, and strengthen your clarity as a CEO. If you want to build a business that grows with profit and leads with peace — this book will walk with you every single day of the journey.
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Farookh Sensei
Farookh Sensei is a globally recognised Leadership MasterCoach, speaker, and mentor dedicated to helping individuals unlock their true potential. With a dynamic approach that blends profound insights with practical strategies, Sensei has transformed the lives of leaders in over 48 countries, guiding them toward authentic success and fulfilment. Through his powerful teachings and deep passion for personal growth, Sensei inspires readers to lead with purpose and live with impact.
