Just as nature abhors a vacuum, markets rush to fill gaps—and those who spot these spaces first win big. Market-defining innovations emerge not from creating something new, but from seeing what's missing.
The most valuable business skill is detecting opportunities hiding in plain sight—what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is,
Best ideas from the book –
- 9P’s of Modern Marketing
- Competitive Curve, a framework to analyze your business success.
- The 8 Thinking Hats.
- Marketing Nirvana. (The 3 life stages of a Marketer)
- The Secret Sauce of Branding.
- The Ripple Effects of B
Do you know the No.1 REASON why most of the businesses FAIL to grow quickly?
Because they do not have an Effective Marketing Plan or System which can help them to grow their business. Most entrepreneurs and marketers jump into advertising without having a winning strategy in place and waste huge amount of money in advertising.
Rajesh Srinivasan's New Book 'Marketing Success Formula' reveals a
4-STEP MARKETING FORMULA which can h