"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Just as nature abhors a vacuum, markets rush to fill gaps—and those who spot these spaces first win big. Market-defining innovations emerge not from creating something new, but from seeing what's missing.
The most valuable business skill is detecting opportunities hiding in plain sight—what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is, but as it could be.
Through research, Rajesh has decoded how visionaries uncover opportunities others miss. This isn't luck—it's a learnable system. Inside this book, you'll discover:
- The 5 types of market vacuums and a framework to spot them
- 7 cognitive frameworks of market creators
- Strategies to protect and scale market positions
The next breakthrough isn't about creating something new. It's about spotting the gaps that already exist in the market—the ones others fail to see.
Rajesh Srinivasan
Rajesh Srinivasan is a business strategy and modern marketing expert with a deep philosophical inquiry into the patterns that shape industries, human behavior, culture, and consciousness.
An accomplished author of four books, Rajesh's latest work, Mindful Marketing, a cartoon-based book, became a bestseller on Amazon. He serves as a trusted advisor to entrepreneurs, CEOs, and CXOs, providing strategic insights to solve complex business growth challenges.
A sought-after keynote speaker, Rajesh travels across the world and regularly addresses industry forums and corporate annual planning meetings.
Outside work, Rajesh is a dedicated mindfulness practitioner who enjoys connecting with nature. He cherishes time with his wife Priya and son Vishal, balancing intellectual pursuits with family warmth.
www.rajeshsrinivasan.com
