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Subrat SaurabhAuthor of Kuch Woh Pal
Buyers Blindspot explores the hidden systems that shape the choices we make every day—often
without us realizing it. This book uncovers how marketing, algorithms, and behavioral science intertwine to influence what we buy, watch, and believe. Rather than exposing any dark secret, it offers awareness—a clear lens to understand the invisible forces at play. It’s a journey toward more mindful, intentional decision-making in a world optimized for persuasion.
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Catherine Jacob
After publishing my first book ‘Conquer Your Impulses’, I thought I understood why we act the way we do—until I started noticing something strange. The more I paid attention, the more I realized my own choices weren’t as spontaneous as I believed. Why did I reach for certain products without thinking? Why did some ads feel like they were reading my mind? That curiosity became impossible to ignore. Buyer’s Blindspot began as my personal investigation into how the world subtly shapes what we want. What I discovered was both fascinating and humbling. My hope is that this book helps you see those quiet influences too—and reclaim the joy of choosing with true awareness.
