"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Kurukshetra of Investing explores why investors fail not because ofmarkets, but because of their own behaviour.Most people don't lose money due to lack of information.They lose it due to fear during falls, overconfidence during rises, hesitationduring uncertainty, and stubbornness when change is required.Using powerful and relatable stories from the Mahabharata, this book drawsclear parallels between the battlefield of Kurukshetra and the emotionalbattlefield every investor faces. Strip away the mythology, and what remains isa timeless study of human psychology under pressure.This is not a book about predictions, products, or percentages.There are no formulas or return promises.Instead, it focuses on behaviour.Because behaviour decides outcomes long before markets do.If you've ever wondered why knowing the right thing didn't stop you fromdoing the wrong thing, this book will feel uncomfortably familiar.
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Vishal Muralidharan
Vishal Muralidharan is a Certified Financial Planner (CFP®) and asecond-generation financial planner with over seven years of handsonexperience working closely with investors through periods ofmarket optimism, volatility, and uncertainty. He is part of a familyrunwealth management firm founded by his father more than 25years ago, where He gained early exposure to real investor behaviouracross the phases of optimism, fear, and uncertainty.Vishal follows and guides his clients strictly through goal-based financial planning,believing that money without a clear purpose often leads to poor decisions, anxiety,and regret. By working closely with investors, he has observed that financial successis shaped less by knowledge and more by behaviour during emotionally chargedmoments. he is the author of two books, Retire Early Through Mutual Funds andGoal-Based Financial Case Studies, both focused on practical, real-life planningoutcomes. Kurukshetra of Investing is his third book. It moves beyond numbers andproducts to examine the inner psychological battles that quietly decide long-terminvestment outcomes.
