"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
In today’s fast-changing business world, traditional marketing is no longer enough. Consumers are more connected, more conscious, and more demanding than ever before. To stand out, brands must embrace innovation, technology, and authenticity.
This book is a complete guide to the latest strategies in marketing—from building powerful brands and customer communities to mastering social media, influencer partnerships, data-driven insights, and immersive technologies like AR, VR, AI, and blockchain. Each chapter explores actionable techniques, real-world case studies, and future-focused tools that every entrepreneur, marketer, and business leader needs to thrive in 2025 and beyond.
Whether you are a startup founder, a marketing professional, or a student eager to understand the future of business, this book will help you stay ahead of the curve, connect with your audience, and create lasting impact.
Stay relevant. Stay innovative. Stay future-ready.
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M K Devidasan
M.K. Devidasan, a retired Wing Commander of the Indian Air Force, served for thirty-two years before transitioning to a full-time writing career. His debut novel, Her Miseries, published in 1993, was digitized by the University. Since then, he has authored forty novels and fifteen non-fiction books, including his memoirs. His nonfiction book “In Search of Happiness in Marriage – Secrets Revealed for Happy Marriage” won the Golden Book Award in 2023. The best-selling novel “Marriage in Heaven” was filmed in Malayalam titled “Krishna Kripa Sagaram” which was released in theatres on 1st December 2023
