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Marketing Chronicles A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras

Author Name: Nimish V. Dwivedi | Format: Paperback | Genre : Business, Investing & Management | Other Details

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”

 

Bharat Puri, Managing Director, Pidilite Industries.  

 

“Nimish was always a diligent and thoughtful student in my Strategic

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Nimish V. Dwivedi

Nimish V. Dwivedi is a consumer marketing and financial services professional who has observed the changing and emerging landscape of marketing through living and working in Japan, Hong Kong, Singapore, UAE and Vietnam, besides always observing   India outside in .   Having graduated with a marketing major from one of   India’s top business schools-  –

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