"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
"Are you living your life, or are you living for the brand?"
In The Illusion of Luxury: Living Beyond Labels and Logos, acclaimed author and businessman Tanmeenn Singh Maken pulls back the curtain on the glittering world of branded goods to reveal the hidden costs of our obsession with luxury. From sleek watches and designer handbags to exclusive logos and limited editions, Maken explores why we crave what we don’t need—and what it’s really costing us.
Blending sharp insights with relatable stories, this book examines:
The psychological traps of social status and consumerism.
How branded goods exploit our hunger for superiority and validation.
The impact of luxury culture on the middle class—financially, emotionally, and socially.
Why sustainability and mindful living are becoming the new luxury.
Packed with humor, real-life examples, and actionable advice, The Illusion of Luxury challenges you to rethink your relationship with material possessions and invites you to discover what truly brings happiness.
Isn’t it time to break free from the cage of logos and labels?
This eye-opening book is a must-read for anyone who has ever questioned the true value of what they own—and what owns them.
TANMEENN SINGH MAKEN
Tanmeenn Singh Maken is a successful businessman and author whose work delves into the complexities of human behavior, societal dynamics, and personal growth. With extensive experience in hydroelectric power generation, cement manufacturing, and manganese alloy casting, he brings a unique, grounded perspective to his thought-provoking explorations of cultural and psychological themes. His writing seamlessly blends practical insights with philosophical reflections, making his work relatable and transformative for readers.
Maken is the author of two acclaimed books:
The Paradox of Enough: Does Satisfaction Kill Progress? – A compelling exploration of the balance between contentment and ambition, questioning how the pursuit of "enough" influences personal and societal progress.
The Irony of Contradiction: Navigating the Opposites That Define Humanity – A profound analysis of the tensions between tradition and innovation, materialism and spirituality, and other dualities that shape the human experience.
In his upcoming book, The Illusion of Luxury: Living Beyond Labels and Logos, Maken examines the cultural, psychological, and economic forces driving consumerism, challenging readers to rethink their relationship with branded goods and material possessions.
Tanmeenn has been writing for many years, exploring topics like self-doubt, societal pressures, familial harmony, and personal fulfillment. Other works currently under publication include:
The Mind’s Trap: Escaping the Comfort of Potential
Paths to Peace: Navigating the Choice to Forgive or Forget
The Art of Living: A Guide to Happiness, Peace, and Serenity
The Godless Path: Life, Meaning, and Society Without Religion
