The Performance Playbook is a practical guide for anyone responsible for building, scaling, or managing technology systems. In today’s digital-first world, performance is no longer optional—it directly impacts SEO rankings, customer experience, uptime, and ultimately, revenue. Yet many teams remain trapped in firefighting mode, over-focusing on features while neglecting
infrastructure.
This book demystifies the world of system performance optimisation, breaking down complex concepts into clear, actionable steps. From APIs and databases to frontend rendering, caching, monitoring, and cloud cost control, it equips you with a proven framework to achieve speed, scale, and reliability without burning resources.
Written with non-technical leaders as well as engineers in mind, the chapters end with checklists, playbook cards, and report formats you can immediately apply with your teams. Whether you are a startup founder, product manager, tech lead, or business executive, this book will help you speak the language of performance and drive meaningful improvements.
Rooted in real-world experience and simplified for practical use, The Performance Playbook is your hands-on companion to building systems that not only work—but win.
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Vivek Agrawal
Vivek Agrawal is a seasoned technology leader, performance optimisation expert, and leadership coach with over 15 years of corporate experience. He served as the Chief Information Officer (CIO) at IndiaMART, where he was instrumental in scaling the company’s technology backbone to handle massive growth, improve efficiency, and ensure reliability at scale.
Beyond his corporate leadership, Vivek is a certified leadership coach, working with professionals and organizations to unlock their full potential. His guiding principle, “Seekhna Band to Jeetna Band” (When you stop learning, you stop winning), reflects his lifelong belief in continuous learning and growth.
Blending his deep expertise in technology systems with his passion for human leadership, Vivek continues to inspire teams, founders, and executives to build organisations that are both technologically strong and people-driven.
