Ever wonder how brilliant people still manage to build broken products?
This book pulls back the curtain on the messy reality of product building. I wrote Misaligned because I was tired of watching smart people build dumb processes. Teams full of talent and potential still tripped over each other - not from incompetence, but from the invisible cracks between roles, goals, and egos.
This is my way of holding up a mirror to that madness. It’s for the designers and developers who feel unheard, the PMs stuck in limbo, and the founders decoding chaos in Slack threads.
It’s not a playbook. It’s a permission slip - to fix what’s broken between us, so we can build products that don’t just work, but work better together.
This book won’t teach you how to “optimize workflow” or “scale sprint velocity.” It will show you why good teams still fail, and what it actually takes to build something that works.
Because the real problem isn’t lack of talent. It’s lack of alignment. And once you see that clearly, you can finally start building like a team again.
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Arun Jacob
Arun Jacob is a product design strategist with nearly two decades of experience building and leading design teams at global tech companies.
He writes with clarity, wit, and candor — fusing deep product knowledge with a people-first philosophy.
