"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Jewellery retail has always been personal. What has changed is how clearly customers now express that need. More than ever, they are asking for jewellery that is made for them, not just chosen by them. Customisation has become a defining part of modern jewellery retail.
Every Order Matters examines this shift through the lens of responsibility. Rather than treating personalised jewellery as a trend or sales tool, the book reflects on the emotional, operational, and reputational weight each custom order carries. Drawing from real experience in Indian jewellery retail environments, it explores why hesitation around customisation exists, where custom orders often fail, and how clarity and discipline change outcomes.
This is not a how-to manual or a book about increasing volume. It is a thoughtful look at how trust is built and protected in a business where promises matter. The book highlights the importance of clear communication, realistic timelines, consistent finishing, and structured processes that reduce stress for both retailers and customers.
Written for jewellery retailers who value long-term relationships over short-term convenience, Every Order Matters offers a grounded perspective on the future of retail. It invites readers to approach customisation with preparation, care, and confidence.
Because in jewellery retail, it is not just the jewellery that is remembered, but how the order was handled.
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Pranav Ranawat
Pranav Ranawat works closely with jewellery retailers across India, helping them navigate the realities of customised and personalised jewellery with clarity and confidence. Through his work at Brahammand Jewels, he has been directly involved in the fulfilment of over 20,000 customised orders, each carrying its own expectations, timelines, and emotional significance.
Working behind the scenes of retail has given him a front-row view of what truly builds trust — and what quietly breaks it. From approvals and finishing to delivery pressures and last-minute changes, these experiences have shaped his belief that responsibility matters more than speed, and systems matter more than shortcuts.
In recognition of his work in the industry, Pranav was awarded Rising Star in the Jewellery Industry by Navbharat Times in 2026. His approach remains grounded in partnership rather than transactions, with a focus on protecting retailer reputation and enabling confident, consistent execution.
Every Order Matters reflects insights drawn from real orders, real conversations, and years of learning alongside retailers who take their reputation seriously.
