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Fourth Pillar of Business - Finance and Accounts Master of Basics

Author Name: CA. Senthil Kumar R. | Format: Paperback | Genre : Business, Investing & Management | Other Details

Why This Book Matters

Over the past 25 years in the field of Accounts and Finance, I have witnessed a recurring and worrying pattern among MSME entrepreneurs: finance is often treated as an afterthought. Despite being the backbone of any business, the financial function is overlooked, leading to a lack of internal controls, visibility, and accountability.

Many business owners have no access to their own books of accounts, are unaware of critical login credentials (such as for Income Tax, GST, TDS, ROC, and banking), and lack systems for password management, data backup, or digital asset control. In a world where data is more valuable than money, such lapses pose serious risks—from penalties and data breaches to business failure.

An even deeper concern is the knowledge gap among MSME accountants. More than 80% do not regularly update themselves with rapidly changing laws and notifications from tax and regulatory departments. Today’s audits are fully digital, and even a small error—whether by omission or ignorance—can trigger significant consequences.

This book aims to address these gaps. Written in a crisp and structured manner, it provides practical, non-theoretical guidance to MSME entrepreneurs. It will help you understand your financial systems better, build a stronger internal control framework, and avoid costly compliance mistakes. Most importantly, it empowers business owners to take control of their financial data and systems.

If MSMEs are strong, the nation is stronger. With over 80% contribution to employment and GDP, strengthening MSMEs ensures a healthier economy. This book is a small step toward that big goal.

Let it be your eye-opener—and your action-starter.

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CA. Senthil Kumar R.

The author is a highly experienced Chartered Accountant with over 25 years of expertise in accounts, finance, and regulatory compliance. Throughout his career, he has collaborated extensively with MSME entrepreneurs, equipping them with practical financial strategies and insights to foster business growth and resilience.

Motivated by a deep sense of purpose and service, he is now committed to sharing his vast professional knowledge with emerging business leaders. His vision is to help MSMEs become financially robust, well-governed, and compliant—paving the way for a more vibrant and sustainable Indian economy.

An alumnus of The Madura College (Autonomous), Madurai, he holds a Bachelor's degree in Commerce and a Master’s degree in Commerce (M.Com) from Madras University. In pursuit of lifelong learning and professional excellence, he has also earned many prestigious post-qualification certifications from the Institute of Chartered Accountants of India (ICAI), Like

(DISA), CCCAB, Ai-Accts

His balanced blend of technical skill, real-world understanding, and ethical integrity makes him a trusted advisor to MSMEs striving to navigate today’s dynamic financial and regulatory environment.

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