"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
“The essence of strategy is choosing what not to do.”
- Michael Porter, What Is Strategy?
“The difference between successful people and really successful people is that really successful people say no to almost everything.”
- Warren Buffett
Startups operate under pressure, with limited time, money, and energy. Founders face choices that feel urgent and uncertain every single day. That’s why The Art of War remains one of the most powerful guides to navigating early-stage chaos.
But most versions of Sun Tzŭ’s classic read like they were written for emperors and generals - not entrepreneurs.
This book changes that.
A Startup Founder’s Guide to the Art of War reinterprets the original text for the real battles founders face. It’s not about armies or empires. It’s about startup battles: entering markets, handling pressure, avoiding self-inflicted wounds, and surviving with limited resources.
You don’t need an MBA or military background to understand this book. You just need to be a founder who wants to survive, learn faster, and win smarter.
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Ravi Warrier
Ravi Warrier has spent three decades building, advising, and guiding startups through their most difficult years. He launched his first company at 18 and has since helped hundreds of founders make better strategic decisions across product design, leadership & management, and pitching to investors.
He teaches entrepreneurship and product management, mentors founders at leading accelerators across India, and runs Funding Pitchcraft, a platform that helps early-stage startups improve their odds of getting funded.
A lifelong learner and problem-solver, Ravi wrote this book after discovering that the timeless ideas in The Art of War echoed lessons he’d spent years practicing, teaching, and sharing with founders.
