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The Machines Have Arrived. Now What?
What happens when machines learn to write, design, animate, and even dream faster than we do?
In Creative Director of Machines, award-winning filmmaker and visual storyteller Rakesh Sidana invites you into the most radical creative shift of our time—where AI isn’t a threat, but a new kind of team. One that doesn’t sleep, doesn’t talk back, and executes at the speed of imagination.
This isn’t a book about tools.
It’s a blueprint for survival—and creative dominance.
Through raw personal reflections, behind-the-scenes experiments, and laugh-out-loud comic panels, you’ll learn how to stop competing with machines and start directing them. Because in this new era, vision matters more than skill. And the creatives who lead the tools… will lead the culture.
-If you’ve ever felt overwhelmed by AI...
-If you’ve wondered how to stay relevant...
- If you know you were meant to lead—not follow...
This book is your signal in the noise.
Buy it now. Because the machines are already working. The only question is—are they working for you?
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Rakesh Sidana
Rakesh Sidana is one of the rare minds who has bridged the world of cinematic storytelling with the rise of artificial intelligence. With over two decades of global creative leadership, he now stands at the forefront of a seismic shift—helping individuals, brands, and creative teams adapt to a world where machines generate, but only visionaries direct.
He is the creator of the Chief Story Officer framework and author of the book by the same name, which has become a field guide for founders and marketers seeking to build narrative-driven brands. His follow-up book, Creative Director of Machines, cements his role as a trusted voice in AI-powered creativity—guiding the next generation of artists, strategists, and consultants through a rapidly evolving landscape.
Known for his clarity, intensity, and bias for execution, Rakesh consults with organizations seeking to build AI-native creative systems, unlock original visual strategies, and future-proof their brand voice in the age of synthetic media.
He doesn’t just talk about what’s coming—he’s already building it.
