"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book explores the dynamic interplay between the historical trajectories of advertising, media, communication, and political economy in India. It offers a comprehensive analysis of advertising as a cultural force, political tool, and driver of consumer behaviour. Covering topics such as the role of advertising in representation politics, cultural nationalism, and digital platforms including Al and Big Data, the book provides a 360-degree view of the advertising industry across print, TV, radio, and social media. With insightful discussions on lesser-explored areas like advertising in railways, aviation, and election campaigns, this book is a treasure trove for students, academics, and professionals. Its depth of research and engaging analysis make it an invaluable resource for understanding the media and communication landscape in India.
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Vikram Kesari Jena, Priti Sriranjan
Vikram Kesari Jena, PhD
He emerges as a towering figure of intellectual and social renaissance, whose life's work exemplifies an unwavering commitment to the upliftment of the marginalized and impoverished. As the guiding force behind the Center for Adivasi Research &Development (CARD), he has pioneered initiatives of monumental significance, including the historic World Human Science and Management Conference- a groundbreaking event unparalleled in global academic history. His Global Displacement Policy Strategy has profoundly shaped international scholarly discourse.
Priti Sriranjan, PhD
Dr. Priti Sriranjan is an accomplished academic and Assistant Professor at SBR Government Autonomous Women's College, Berhampur, Odisha. A distinguished scholar, she is a Gold Medallist from both Ravenshaw University and Utkal University specializing in Psychology.
Dr. Sriranjan has authored several acclaimed books and is widely recognized for her research contributions in the field of Media Psychology and Climate Change, which have garnered significant attention in academic circles. Her work bridges psychological insights with pressing global issues, making her a respected voice in these domains.
