"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Disruptive Innovation in Indian Telecom Sector: A Case Study of Reliance Jio Infocomm Ltd unpacks the bold transformation of India’s telecommunications industry through the lens of one of its most revolutionary players—Reliance Jio. Drawing from the powerful framework of disruptive innovation, this book explores how Jio redefined market rules, challenged established giants, and brought affordable digital connectivity to millions.
From zero-cost voice calls and ultra-low data prices to an integrated digital ecosystem, Jio’s strategies sent shockwaves through an industry once resistant to change. Through a detailed case study, this book examines the technological, strategic, and regulatory elements behind Jio’s meteoric rise, offering deep insights into how disruption can reshape entire sectors.
Ideal for business professionals, students, policymakers, and anyone interested in innovation or telecom; this book is a must-read for understanding how bold vision and strategy can drive industry-wide change.
Write your review for this book (optional)
Review Deleted
Your review has been deleted and won’t appear on the book anymore.
Dr. Ayush Kumar
Dr. Ayush Kumar (M.Com., Ph.D., M.B.A., ADCA, UGC NET—Commerce, Management, and HRM) is working in the capacity of Assistant Professor in the Department of Commerce, Mahatma Gandhi Kashi Vidyapith, (A State University of Uttar Pradesh) Varanasi. His area of specialisation is Marketing & HRM. His thrust area is Business Management, Organizational Behaviour, Training & Development and Marketing. At present he has to his credit more than 21 research papers published in UGC Care List, ABDC, Web of Science and Peer Reviewed Journals & 10 chapters in edited book. He has 05 Books and 03 published patents to his credit. Dr. Kumar has organized more than 14 workshops and seminars and attended more than 60 national and international seminar, workshops & conferences and presented papers therein. He has completed 14 FDP, Refreshers, Research Methodology and 04 Trainings/ Courses. He is an Assistant Editor of ‘The Kashi Journal of Commerce’. He received Honour from Government of Uttar Pradesh for restructuring UG syllabus of Office Management at State Level under NEP 2020. He is also Life Member to different professional bodies like Indian Commerce Association (ICA), Association of Socio- Economic Development Studies (ASEDS), Indian Association for Research in National Income & Wealth (IARNIW), Member- American Economic Association, United States (2020), ILERA- under International Labour Organisation (ILO) (2020). International Society for Development and Sustainability (ISDS), Japan (2021) He can be reached at: bliss.ayush31@gmail.com, ayushkumar@mgkvp.ac.in
