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Valuation vs. Profitability: The Startup Dilemma 13 Things Every Startup Founder Must Keep in Mind

Author Name: Vikas Devnani | Format: Paperback | Genre : Business, Investing & Management | Other Details

Should startups chase sky-high valuations or build solid, sustainable profits?

In today’s high-stakes startup ecosystem, founders are constantly faced with a critical question: Should I build for scale, or should I build to last? In Valuation vs. Profitability: The Startup Dilemma, author and business strategist Vikas Devnani dives deep into the heart of this debate, dissecting real-world case studies and drawing lessons from some of the most iconic startup journeys across the globe.

From unicorns that skyrocketed and collapsed, to bootstrapped businesses that thrived in silence, this book presents a balanced, insightful exploration of what truly drives long-term success. Whether you're an aspiring founder, an investor, or a corporate innovator, you’ll gain a fresh perspective on how strategic focus—on valuation or profitability—can define the future of any startup.

What you’ll discover inside:

i) The mindset differences between valuation-driven and profitability-focused founders

ii) Case studies of startups like WeWork, Zoho, Airbnb, and more

iii) Insights from global investors, advisors, and entrepreneurs

iv) A framework to evaluate what your startup should prioritize—based on your stage, market, and ambition

v) How to make investor relationships work, no matter your strategy

vi) Exit strategy planning and founder legacy building

vii) Smart growth isn’t about one path—it’s about making the right choices.

Let this book be your guide through one of the most important decisions in your startup journey.

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Vikas Devnani

Vikas is a senior management professional with 20 years’ of experience working for large corporations as well as for multiple start-ups.  His domain experience spans across digital media operations, strategy, marketing, and business development. From an academic perspective, he did his Engineering from TSEC, Masters in Management from The Bombay School of Business & Professional Diploma in Digital Marketing from DMI, Ireland. He also did Executive Program on Business Analytics from IIM Calcutta along with being a Certified Ecommerce Professional from The Indian Institute of Ecommerce.

His 2 decades of corporate experience spans across different workstreams including management of global operations, delivery & business for both domestic & international businesses. Operational excellence, stakeholder management, revenue growth enablement are some of the key organizational goals that he has been working towards.  A true techno-commercial professional, Vikas describes himself as a digital enthusiast & a student of the ever-changing business world.

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